It's 2010, and I left Sixth Form (that's high school, for my Stateside pals!) having not tried all that hard and resigned myself to a life of office admin work. Well, it only took 45 days before I felt creatively suffocated. I started a fashion blog called Lucinda's Closet where I would get my Mum to shoot my outfit pictures on an iPhone 3G before I would commute into work each day. It was very glamorous, as you can imagine. My 18th birthday, I bought my first DSLR camera to try and up my blog game - and it worked!
After about 400 days of office life, on a rainy Tuesday morning at about 11am, I decided enough was enough. I applied to a University in my city knowing full well I didn't meet the grade requirements. After seeing my blog, my writing and photography, they lowered the mandatory grade boundary so I could join. The course was BA(Hons) Writing Fashion & Culture.
I landed a job at the Genius Bar at my local Apple Store that got me through my 3 years of study, and it was there that my driven and inspired mind began to flourish. It was an environment positively saturated with creative, entrepreneurial individuals. From then on, I began picking options within my degree to gear it toward graphic design, social media and photography.
For all of 2014, I freelanced with a very influential Style Blogger as her VA - running social media accounts, conducting shoots and writing viral content. Come 2016 it was time to start thinking about the future. My Uni pals were applying to graduate jobs, but I didn't want to work for anyone. I'd already done that for years!
On February 1st 2016, I closed Lucinda's Closet and 'launched' (when I say launched, I mean I put out one tweet to my network saying 'hey gang I do this thing now') - byLucinda. A Creative Virtual Assistant service for creative, female-run businesses. On April 25th 2016, after many a hefty planning and spreadsheeting session with my coach Els, the business had picked up so much momentum I was able to quit my wonderful job at Apple and begin running byLucinda full-time. On July 12th 2016, I graduated university with a First Class Honours Degree in Writing Fashion & Culture with a focus on digital design.